Advertising Information or Manipulation Essay - 1817 Words

Advertising: Information or Manipulation? In today’s difficult economy who can afford to spend their hard-earned money carelessly? Americans want good quality and low prices, and businesses that advertise their product make saving money possible. Advertising was created for one reason, so businesses could make known their product (Black, Hashimzade, and Myles). Some consumers may argue that advertising is not informative, but that it is manipulative because some advertisements make false claims. Fortunately, there are regulations and consumer rights that promote truth in advertising. Consumers must embrace their rights to keep advertising the way it is meant to be. Advertising is meant to be informative and not manipulative, and†¦show more content†¦Consumers save time and money by not having to look for the best and cheapest deals themselves (Black, Hashimzade, and Myles). Advertising helps Americans make more informed purchases by delivering the information directly to them. However, Americans must use this privilege responsibly. If an advertisement seems misleading, consumers should refuse to give the company their business. It is unreasonable for consumers to feel that advertising is manipulative when their actions greatly affect its production. Businesses also benefit from advertising. Obviously, advertising enables business owners to provide information. Since this attracts more consumers to shop with them, they are able to provide better quality products at reasonable prices. If a business was unable to inform the public about their products they would receive a lot less business and consequently receive less profit. Less profit means higher prices and less selection for consumers, and the inability to pay employees. When a business does not have funds to pay employees this begins the vicious unemployment cycle (Madura 473). The long-term effect of business without advertising is the elimination of employees, fueling the high unemployment rates. When busines ses are able to advertise they are also providing great benefits for the economy (Milton 9). Americans are looking for the best deal and convenience, which they usually find through advertising. Consider theShow MoreRelatedAdvertising: Information or Manipulation?1532 Words   |  7 PagesAdvertising: information or manipulation? Advertising, a word that is synonym to the word marketing, has a rich back round. When we talk about marketing the first things that come to our mind are money, goods, services, and of course consumers. Advertising’s role should only exist in order to help society by real information about products and services, decide what to purchase according to people’s actual needs. One definition of advertising is: Advertising is the non-personal communication ofRead MoreAdvertising: Information or Manipulation2608 Words   |  11 PagesJones. Advertising: Information or  Manipulation? Advertising is the same word as marketing it has the same background. 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ThereRead MoreAnalysis of Advertising and Behaviour Control1005 Words   |  5 PagesSunny  Johal  3492527   1   Analysis  of  Advertising  and  Behaviour  Control  by  Robert  L.  Arrington      Observation:  In  his  essay,  Ã¢â‚¬Å"Advertising  and  Behaviour  Control,†Ã‚  Robert  L.  Arrington   provides  a  discussion  on  the  power  of  advertisements.  He  attempts  to  solve  whether  or  not   businesses  are  acting  unethically  when  advertising.  The  question  raised  asks:  Do  advertisements   lead  to  a  loss  of  autonomy  in  humans?  Arrington  begins  his  argument  by  presenting   advertisements  that  suggest  unrealistic  outcomes  from  the  use  of  certain  products